Thursday, November 17, 2011

Take a roll of the dice to #SaveCommunity

With NBC's announcement this week that Community would not be on the midseason schedule, the Community community went nuts. They did things as crazy as start an online petition and even created a #SaveCommunity hashtag which upwards of six people have followed!

While I fully support these OccupyNBC style protests, I don't think they'll be enough. We need to do more in order to make NBC actually take notice. Online petitions almost never actually work. People feel good about making them, even better about signing them, but as far as I know, a show has never been saved by an online petition, Target has never not opened at Midnight Black Friday because of a petition and Barack Obama was never made to be born outside of the United States because of said petition.

We need to do something more noticeable that will make the head honchos at NB realize there's a strong fan base. After Arrested Development's second season, that show was placed on a similar bubble. It could be renewed, it most likely would not. Fans got together and sent FOX President of Programming Peter Liguori gift baskets filled with banana stress balls, feather boas, pirate stickers and presumably, Michael Cera. Several thousand inside jokes later and the FOX brass got the message, they renewed the beloved series for a 13 episode final season.

That's the kind of strategy we need to use to #SaveCommunity. But what inside joke should we build this campaign around? Luckily, a recent episode paved the way. In the episode “Remedial Chaos Theory,” six alternate storylines were created when characters rolled a die to see who would go downstairs and get the pizza. The alternate storylines went down vastly different paths, from bad pies to absolute chaos as the apartment burned to a character wanting to marry the (unattractive) pizza man to everyone busting a move to Sting's “Roxanne.”

What if we lived in an alternate reality where Community were a ratings bonanza? What if we rolled the die and didn't have to go up against The Big Bang Theory? These represent intriguing realities that the evil versions of us would never have to experience. No felt goatees for these fans!

Six Seasons and a Movie
Let's take the dice concept and bring it to the next level. Let's bring it to the Community level. We should send “gift baskets” filled with dice made out with Community inside jokes to NBC head honcho Bob Greenblatt. Put pictures of Troy and Abed on the dice, include pictures of you with your homemade Starburns. Anything that's funny and interesting should go in this gift bag. This will give Greenblatt a physical object he can hold, feel and roll to show how dedicated we Community fans are. Who knows, maybe he will roll that alternate reality where we're all happy with six seasons and a movie of Community.

You can send the care packages to Bob Greenblatt at

Bob Greenblatt
C/O NBC Universal
100 Universal City Plaza
Universal City, CA 91608

Also, even though I question how well they work, sign the Save Community petition at One thing I know is, it couldn't hurt.

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